7 Ways to Demonstrate Your Expertise & Increase Sales

Getting leads for your business is never easy, especially when you don’t have an active sales team doing all the work for you. Money buys advertisements, but it doesn’t always buy the best exposure. Gaining leads and sales from potential clients can be done in a very cost effective manner, all while earning the confidence and satisfaction of your clients. The single-most beneficial way to gain clients without spending money is to publicize your business and yourself as an expert in your field or industry.

Here are 7 ways to demonstrate your expertise in your field & increase sales:

1. Write a Book

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Utilize Your Local Chamber of Commerce

You are a small business. You need as much help as you can get. Finding the resources you need is not an easy job. One of the most untapped resources that countless small businesses forget about is their local chamber of commerce.  So what is the Chamber of Commerce? The chamber is basically an association of businesses whose mission is to protect and promote business interests. They work to help people like you succeed. Yes, it is that simple.

What can the Chamber of Commerce do for you?

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What Entrepreneurs Learned From The Recession

After this recession, will we ever be “back to normal?” More importantly, do we want to be? Since the difficult days of December 2007, when the recession technically began, a lot has changed. As a nation, we lost millions of jobs, millions in investments, and maybe more importantly, we lost a sense of confidence. However, when we look through a more optimistic set of lenses, you can begin to see that there are positive aspects of every negative scenario, especially for entrepreneurs.

Let’s take a look at the average small businesses. This recession has provided true challenges to startups and small companies. They were forced to learn skills and lessons that they were never required to learn in the past. Even though many companies and organizations were forced to downsize a portion of their workforce, they learned to provide their products/services to customers in a leaner manner. Every action was preceded with, “Am I being cost-effective?” Yes, sales were down. However, companies were forced to look at their expenses, waste, and management strategies as a result of the recession. Every customer became more important, and therefore, more valuable. Providing more value was no longer an option, but a necessity.

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How to Get Your First Client

The success of a business is contingent on growth, and growth is only possible with the acquisition of new clients or customers. However, getting clients isn’t easy. Getting the first client is even harder. Through my struggles, and yes I mean STRUGGLES, I have learned how to get that first client. Not only is it a tremendous achievement, but it is also a huge relief because of the associated stress of “nobody wants my product/service.” Let us briefly talk about the ideas that I used to get my first client.

If you have ever seen the movie “Boiler Room,” you are probably familiar with the two phrases: “Act as if” and “ABC: Always Be Closing”. {Random Note: Boiler Room was a really bad movie}  To get a better understanding of what I am talking about, let me clarify what these two phrases really mean:

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10 Blogs You Need To Follow

I don’t know everything about startups, and it is very likely that you don’t either. However, we are all very fortunate that there are so many amazing resources and content available on the internet for free. My favorite free resource is blogs, specifically related to startups, technology, marketing, and raising capital. Here are 10 blogs {in no particular order} that I follow very closely, and you should too:

1.

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Why Startups Need Cloud Computing

Information is key. Startups should be able to receive and retrieve information at all times, particularly when it has to do with the company’s technology and data.  Cloud computing is one emerging process that can really make startup life easier. It can allow you to remotely access data from anywhere, while safely storing your most important programs.

To clarify, cloud computing is internet-based computing that allows the use and storage of data and resources in an online network. The “cloud” allows users to interact with information and software without the use of your personal physical storage units. A great example of cloud computing would be the Salesforce CRM, which allows users to access a variety of customer information, or Google Apps, which allows you to develop and modify an application that you create from the cloud.

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Have You Considered An Incubator?

If you have ever started a business, you know that being an entrepreneur is EXTREMELY difficult for countless reasons. Our job is to find any and all resources that can make this process easier. An old concept that has found new momentum is enabling entrepreneurs to increase their odds of success. This trend is participating in incubators or seed accelerators. What is a business incubator? As each one offers different features and serves different purposes, an incubator is a program that provides small businesses with mentoring, office/technological resources at reduced prices as well as networking benefits. The reason that I think it’s important to introduce the concept of an incubator is because statistics show that businesses that go through incubators have a drastically higher success rate than their counterparts.

Seed accelerators are a little different. For the most part, seed accelerators are early stage investment programs that provide small businesses with heavy mentoring,  guidance and resources in the hope of producing a viable product/service in a condensed period of time. Think of it as a business bootcamp that will either kill you, or build you into a strong, lean and profitable business. The more popular examples of these include Y-Combinator & TechStars.

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10 Must-Have Free/Cheap Tools For Entrepreneurs

Entrepreneurs must be resourceful and effective money managers. To successfully create and sustain a business, entrepreneurs must find and utilize important tools, without breaking your bank. Here are 10 tools (in no particular order) that are truly beneficial to entrepreneurs of all industries without putting a dent in your wallet:

1. Google Voice

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The Roles of the Entrepreneur’s Spouse

Be honest, relationships are hard. It is hard enough to maintain a relationship with someone without external obstacles. For people who are trying to be entrepreneurs, relationships can be even harder. We love our business (or just our business idea), we work long hours, we give our emotional and physical efforts to see our business succeed. Being in a relationship with a person and a business at the same time, is even harder. Therefore, to really succeed at both, entrepreneurs need to have a spouse that not only supports them, but supports their business. The person that is closest to an aspiring entrepreneur are often those who have the most influence  in their lives. A supportive spouse must play multiple roles to contribute to the success of the business.

When a entrepreneur is married, their husband or wife can be the motivation that determines the success or failure of a business endeavor. Regarding the daily routine of an entrepreneur, lets call it what it is. Up before most, an entrepreneur is probably up early in the morning to get a great start on the day. Whether its going to his/her own office, or working from home, they focus on their business, and everything else (during the workday) most likely comes secondary. Long hours is a must, and working late nights is an understatement. Therefore, with all this being said, the entrepreneur’s spouse must understand, appreciate, and fully-support the entrepreneurial aspirations.

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